As a part of a team of workers in a medium sized SEO firm I have just begun to take part in a very effective exercise on how to raise the staff’s motivation and at the same time refresh and improve their skills.

Yesterday, during a staff meeting, a competition was announced. Its goal: to be the first on the Google results page for the search term “Clifinar”. Of course there is a prize at the end, apart from the joy of knowing you have won.

The Clifinar is a small seminar about an hour long that our resident SEO expert Clif is giving on a weekly basis.

But it can be anything. The Clifinar was just an example that was perfect for our company as it is relevant to our field of work. The competition is supposed to be a month long at the end of which a winner will be declared.

The downside to this exercise/competition is that we might loose a few hours working on this during office hours. The upside however, is that we exercise and improve our knowledge and get a chance to try new ideas and how effective they really are, before we implement them on our real projects and clients.

The Clifinar competition is a great way to make us all start to think “outside of the box” and experiment with new ideas, to open discussions amongst the team members and to have some fun.

As part of the competition blogs were started (www.clifinar.wordpress.com), posts made in various long existing blogs, web pages created, and even a few articles such as this one will be written about the Clifinars and the Clifinar competition.

Eventually, we expect many more creative ideas to come alive this month and maybe even after that, as more activities will take place.

If you want to keep track of the outcome of this exercise all you have to do is search Google for the term “Clifinar” and watch the results. You can also monitor the blogs and the articles related to the Clifinar competition.

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