Talk to any online marketer and they are bound to tell you that having your own website is the key to making an impressive amount of money online.

But in fact that statement should be qualified a little. A website will certainly give you a good chance of earning a decent income, but even if you are selling something that everyone in the world is clamouring to buy, you won’t get many sales if your website isn’t user friendly.

Unfortunately this is something not everyone understands. Some people seem to like making life hard for everyone who finds their site.

Rule number one to follow if you want to make sure your site is user friendly is to make life as easy as possible for your visitors. After all, you’re going to put in a lot of effort to get them to visit your site in the first place; you don’t want them leaving after just a few seconds because you didn’t put enough thought into how your site is put together.

A good way to make sure your site works well is to ask a couple of friends or family members to take a look at it for you. Better still ask them to perform a couple of actions. For example, you could ask them to sign up for your newsletter, find a particular piece of information or get the details of a specific product you are selling.

What you need to know is how easy it was for them to do all these tasks. A good website should lead the visitor through it and point the way towards the various options available. It is well known that the average attention span of an online surfer can be measured in terms of just a few seconds, rather than the minutes some people hope for.

You might think that putting in countless signposts to things is insulting to peoples’ intelligence, but in fact if you don’t do this you could be losing out on sales, sign ups and repeat custom.

Make sure your home page has clearly labelled links to all the main areas of your site. You should also ensure that you include a site map for those that require it. If your site is already up and running now is the time to review it – and rope in your friends and family to help you.

As you make changes and clarify any areas that need improvement, keep in mind this simple rule that will help you create a better website. Just imagine leading each visitor by the hand and showing them the best of what your website has to offer.

If you think about this image, you won’t leave any paths unexplored – and that means your visitors will be able to find them all far more easily.

www.amazines.com
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